Wix or Squarespace which one is right for you ?Complete details as below.
Wix is an online website builder tool launched in 2006 that can be used to make blogs, ecommerce websites, business website etc. It has inbuilt tools for marketing, social sharing, theme design. Wix is reported to be used by 2.3 % websites as of September 2023.Wix is started by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. Wix Hive API was launched in 2014 to share visitor data with other installed apps within the website. Wix hotels was launched in May 2014 which is booking platform for hotels and vacation rentals.
Squarespace is also an online website builder launched in 2003.It is very popular for its drag and drop editor that can be easily used by beginners to design their website. Squarespace provides a seamless website experience with focus on user friendly design. Anthony Casalena is the Founder and CEO of Squarespace. Until 2006 Squarespace had only one employee. Anthony started the company in his dorm room. Squarespace raised 38.5 million dollars in venture capital in 2010.It became a listed company in 2021.
Perhaps the most convenient part about Wix and Squarespace is that they can be used to create websites without any coding knowledge. Both Squarespace and Wix have built in tools to optimize website experience for visitors. They can be used to create websites for multiple industries ranging from ecommerce, blogs, portfolio showcase website and booking appointment and services.
Wix vs Squarespace: Comparison
We will compare Wix and Squarespace on different parameters as below.
Wix Design
Wix offers more than 900 templates for different kinds of industries. AI tools are available on Wix to make your website. You can also customize the template yourself. Wix website design is mobile friendly. The drag and drop editor on Wix is easy to use. It can be used to design and structure the website as per your requirement. You can use templates for all kinds of business. The AI tool on Wix asks multiple questions about your business and design the website according to your answers.
Squarespace Design
You can use Squarespace templates or AI tool called Squarespace blueprint to design and structure your website. You can also use the grid pattern in the backend editor to optimize your website page. Overall, it’s very easy to use Squarespace to design your website. The backend of Squarespace is super easy to use. Popups and Banners are available on Squarespace websites. The website is optimized for SEO, ecommerce and mobile devices.
SEO tools of Wix
Wix site structure is optimized by default for SEO. Wix maintains and updates your websites XML sitemap. Users have the option to customize the meta tags, URL structure, slugs and creates their own SEO logic that can be applied on all pages of the website. You can also create 301 redirects for old URL individually or in bulk. Wix has a SEO panel in the backend.
SEO tools of Squarespace
Squarespace was the first website builder to integrate directly with Google search console. Users can hide a website page from search engines and control social images appearing with their content. You can change SEO page titles and descriptions. Squarespace website offers site translation optimized for search for different markets. Squarespace was the first website to integrate directly with Google search console.
Wix – User Friendly Experience?
Wix website backend is easy to use. It is also not difficult to create Wix website using templates. Wix drag and drop editor makes it convenient to structure the website as per your requirement. You can design all the elements of your website using the Wix editor. You can connect social accounts with your Wix website.
Squarespace – User Friendly Experience?
Squarespace is one of the most user-friendly website builders. The drag and drop editor is super easy to design your website. Squarespace has good ecommerce optimization. You can also provide booking features on Squarespace. There are over 160 templates to choose from to design your website. Email marketing tools are also available on Squarespace. Therefore, Squarespace provides a user-friendly experience.
Wix – Online marketing support
Social media editor in Wix lets you schedule, publish and post content across social media channels. You can also use the free email marketing tool to stay in touch with your customers.
Squarespace – Online marketing support
You can design and send email using the Squarespace Email campaigns. Squarespace AI will create marketing content for your brand. Unfold App on Squarespace will create professional looking content. Squarespace has integrations with all leading social media platforms. With banners and popups you can announce new launches. Squarespace has an app for that showcase your audience behavior and number of visitors.
Key Features of Wix
- Can be used to design websites for multiple industries.
- User friendly experience.
- SEO ready website structure.
- Easy to operate backend of your website.
- AI tools to design your website and more than 900 templates available.
Key Features of Squarespace
- User friendly experience.
- SEO ready website structure with translation optimized for search engines in different languages.
- Super easy to design the website using the drag and drop editor.
- Appointment booking tools available.
- More than 160 templates available to design your website.
- Website have good ecommerce optimization.
- Mobile optimized websites.
Wix Pricing
Wix offers multiple plans ranging from $16 to $159 per month. (billed annually)
Squarespace Pricing
Squarespace offers 4 different plans with free trials ranging from $16 to $52 per month (billed annually). All plans come with free trial.
Bottom Line- Wix vs Squarespace
Therefore, both Wix and Squarespace have their own advantages. Wix and Squarespace both are user friendly website builders. Wix has easy to use backend and drag and drop editor. Wix also offers SEO ready website structure with multiple customizations for search engines.
Squarespace offers user friendly backend, mobile optimization and integrated google search console in the website’s backend. Squarespace offers ecommerce optimization for users. It has one of the easiest drag and drop editor. The Acuity Scheduling tool by Squarespace provides booking solutions for businesses. Squarespace is also used for booking, ecommerce, blogging and portfolio showcase websites.
