Squarespace is also an online website builder launched in 2003.It is very popular for its drag and drop editor that can be easily used by beginners to design their website. Squarespace provides a seamless website experience with focus on user friendly design. Anthony Casalena is the Founder and CEO of Squarespace. Anthony started the company in his dorm room. Until 2006 Squarespace had only one employee. Squarespace raised 38.5 million dollars in venture capital in 2010.It became a listed company in 2021.
Squarespace can be used to create websites for multiple industries ranging from ecommerce, blogs, portfolio showcase websites and booking platform websites for appointment, services and hotels etc.
Squarespace acquired appointment scheduling company Acuity scheduling in 2019. In the same year it acquired Unfold which is an app that helps in editing social media content. In 2021 Squarespace acquired hospitality management platform Tock for $400 million.
Squarespace has direct competitors like Shopify, Wix, Weebly, WordPress, Big commerce etc. In 2023 Squarespace has 4.6 million subscribers.
Squarespace: Complete Review
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Wix vs Squarespace. Which one is best for you? (youtube.com)
Squarespace Design
You can use Squarespace templates or AI tool called Squarespace blueprint to design and structure your website. You can also use the grid pattern in the backend editor to optimize your website page. Overall, it’s very easy to use Squarespace to design your website. The backend of Squarespace is super easy to use. Popups and Banners are available on Squarespace websites. The website is optimized for SEO, ecommerce and mobile devices.
SEO tools of Squarespace
Squarespace was the first website builder to integrate directly with Google search console. Users can hide a website page from search engines and control social images appearing with their content. You can change SEO page titles and descriptions. Squarespace website offers site translation optimized for search for different markets. Squarespace was the first website to integrate directly with Google search console.
Squarespace – User Friendly Experience?
Squarespace is one of the most user-friendly website builders. The drag and drop editor is super easy to design your website.AI tools in Squarespace can also design the website for you, It asks certain question about your business to design the website. Squarespace has good ecommerce optimization. You can also provide booking features on Squarespace. There are over 160 templates to choose from to design your website. Email marketing tools are also available on Squarespace. Therefore, Squarespace provides a user-friendly experience.
For website owners– Easy to use dashboard to manage and create website
For website visitors– Functional website that is easy to navigate.
Squarespace – Online marketing support
You can design and send email using the Squarespace Email campaigns. Squarespace AI will create marketing content for your brand. Unfold App on Squarespace will create professional looking content. Squarespace has integrations with all leading social media platforms. With banners and popups, you can announce new launches. Squarespace has an app for that showcase your audience behaviour and number of visitors.
Email marketing- You can design and run email marketing campaign with Squarespace tools.
Social media integration-Squarespace integrates with all popular social media platforms.
Professional email-Squarespace provides users the option to use professional email linked with their domains.
Key Features of Squarespace
- User friendly experience to setup a professional website with minimal efforts.
- SEO ready website structure with translation optimized for search engines in different languages.
- Super easy to design the website using the drag and drop editor.
- Appointment booking tools available to create a booking platform for your business.
- More than 160 templates available to design your website.
- Website have good ecommerce optimization.
- Mobile optimized websites.
- Functional website easy to use for visitors.
- Squarespace customer support is available.
Squarespace Pricing
Squarespace offers 4 different plans with free trials ranging from $16 to $52 per month (billed annually). All plans come with free trial with the option to pay annually or monthly.
Personal – $16/mo
Business– $23/mo
Commerce Basic – $28/mo
Commerce Advanced– $52/mo
Squarespace business plan offers advanced business analytics, option to send invoices, sell products and services on your website. Customers can directly checkout on your domain in the Squarespace business plan.
Squarespace commerce basic plan provides additional features like stock alerts, display related products, offer product waitlists.
Squarespace commerce advanced plan provides additional features like free shipping on orders that meet the threshold, dynamic shipping rates based on customer’s address. Advanced discounting tools that apply discounts automatically on checkout giving you control over your store’s promotions. You can also sell subscriptions to the products in your store on monthly or weekly basis to generate recurring revenue.
Bottom Line- Squarespace
It offers user friendly backend, mobile optimization and integrated google search console in the website’s backend. It offers ecommerce optimization. It has one of the easiest drag and drop editor.
The Acuity Scheduling tool by Squarespace provides booking solutions for businesses. Squarespace is also convenient option for booking platforms, ecommerce, blogs and portfolio showcase websites. Squarespace offers Seo ready website structure with translation in many languages. More than 160 templates are available to design your website.
For the visitors the website is easy to navigate and use. Visitors can easily connect to the social media channels from the website. Website owners can also track users and make necessary changes. Analytics are provided by Squarespace in the backend.
Squarespace offers AI tool called Squarespace blueprint to design your website. Squarespace was the first website to integrate google search console in its backend. You can also design and manage email marketing campaign directly from Squarespace.
Squarespace thus provides Seo ready website structure, user friendly experience for the visitors, website translation in different languages, drag and drop editor that is easy to use to design the website, more than 160 templates to design your website, Acuity booking appointment tool, ecommerce optimization, mobile optimized websites, customer support, email marketing tools, AI tools to create and manage email marketing campaigns. Squarespace also offers multiple plan which can be paid on monthly or annual basis.
Thus, Squarespace enables users to start a good-looking website with minimal efforts.
